Inspired by our beloved Griz frame, Badlands’ high wrap, oversized temples and squared shape promote a bold look that will stand up to the elements when exploring the lands it was named after. Like its namesake this medium frame draws attention for its “Rugged Beauty”.
Lenses to be stoked about.
We use the world’s best impact-resistant, premium polarized lenses.
99% Polarization Efficiency
The sun's light waves are reflected off every surface creating intense glare. Our lenses are injected (not bent!) with a durable polarization.
Raw materials provide purity and clarity.
Advanced abrasion resistance and suitability as a surface for mirror coatings.
Decentered, injection-molded lenses for visual clarity.
Resists water, dust, dirt, oil and fingerprints while preserving the appearance of the lens against wear and tear.
Lenses block more than 90% of potentially harmful* High Energy Visible (Blue Light) Rays*.
Protects against all UV rays to defend your vision against long-term sun exposure. Our premium lenses block up to 4X more infrared light than regular polarized lenses.